Understanding Social CRM
Thank you to my friend Jacob Morgan for this guest post. Social CRM is a very interesting topic but since the “space” is still relatively undefined, it can be somewhat of a challenge to address. The...
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Social CRM: A Recycled Buzzword Or A Sustainable Business Strategy
I am on a quest to understand Social CRM. Not so I can be an early pundit shouting “to dos” at companies or pointing out their mistakes; but so I can really understand the value proposition it can...
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New Trends in Social CRM – Free eBook
The global rise of social media usage has presented a huge opportunity for companies that want to acquire new customers and retain existing ones. With the amplified voice and influence of the social...
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Comcast is Solving Customer Problems but Are They Changing Their Business Model?
I am a Comcast customer. I actually love Comcast. I have their high speed internet service, cable and an HD box to compliment my wicked Sony TV. I am a huge fan of On Demand and their programming is...
View ArticleNew Thought Leadership Is Needed For Social CRM
For the last year, I have tried to engage with the small circle of social CRM influencers. I have followed many of them on Twitter; retweeted their good content, linked to them from my blog posts and...
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